![Mark Ritson on X: "Adidas in 2017: "Nobody watches TV ads, we are switching to digital". Adidas in 2018: "Nobody watches our Facebook video ads...er". My column in the Australian (paywall) https://t.co/oT268uBc14 Mark Ritson on X: "Adidas in 2017: "Nobody watches TV ads, we are switching to digital". Adidas in 2018: "Nobody watches our Facebook video ads...er". My column in the Australian (paywall) https://t.co/oT268uBc14](https://pbs.twimg.com/media/DdHkcBxV0AA9NyL.jpg:large)
Mark Ritson on X: "Adidas in 2017: "Nobody watches TV ads, we are switching to digital". Adidas in 2018: "Nobody watches our Facebook video ads...er". My column in the Australian (paywall) https://t.co/oT268uBc14
![adidas Originals - Future | Johannes Leonardo | adidas Originals | D&AD Awards 2017 Pencil Winner | TV Commercials 61-120 seconds | D&AD adidas Originals - Future | Johannes Leonardo | adidas Originals | D&AD Awards 2017 Pencil Winner | TV Commercials 61-120 seconds | D&AD](https://d2oto3d7z6t29c.cloudfront.net/entries/transformed/50/7e/378622_4e7f048b547549089bfa20338377430c.jpg)
adidas Originals - Future | Johannes Leonardo | adidas Originals | D&AD Awards 2017 Pencil Winner | TV Commercials 61-120 seconds | D&AD
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